The name change forms part of the Ricoh Group's plan to rebrand direct operations across all subsidiaries. “Three years ago, the Ricoh Group had the vision to transform Ricoh Europe, Middle East and Africa (EMEA) group from a decentralised business model into a world-class pan-European organisation,” explained Richard Pinker, Managing Director of Gestetner South
Africa. “Gestetner South Africa's name change to Ricoh South
Africa is part of that vision,” he said.
Pinker affirmed that the name change demonstrates Ricoh's commitment to the South African market. “It is a part of their overall brand strategy outlined in the three-year marketing plan, to raise awareness of the brand. This international network will continue to allow us access to best practices, research and development. As Ricoh South
Africa, we are proud to be able to contribute directly to the European activation of our global brand statement 'Moving Ideas Forward.” added Pinker.
“It is an exciting time for Ricoh as we realise our plan to extend the Ricoh brand across subsidiaries globally,” said Jim Potter, Vice President of Ricoh Europe plc. “The rebranding to Ricoh is in line with our goal to enhance consistency across the Group and support the company's drive to raise brand awareness in EMEA. Ricoh helps people and businesses to move their ideas forward with sincerity and passion by providing added value as a true global innovation and solutions provider. The brand statement is connected to the three Ricoh values: harmonising with the environment, simplifying life and work, and supporting knowledge management.”
As Ricoh South
Africa, the company will uphold Ricoh's commitment to adding value to its customers bottom-line through its sustainable approach to business.
“We will continue to work closely with Ricoh's customers and partners to ensure that they get the best technology and solutions for their document management needs,” concluded Pinker.
About Gestetner South
Africa
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NRG Gestetner South Africa Pty Ltd began South African operations in 1921 as a supplier of duplicating equipment to government educational institutions and soon after extended its area of supply to include offset printers, photocopiers, facsimiles and related office automation equipment.
Today, the company is a leading provider of cutting-edge digital hardware as well as software solutions with its head office based in Bedfordview,
Johannesburg. It also has an extensive network of dealers, sales consultants and service engineers who offer direct service and support throughout
South Africa.
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